Clients | Projects

Client: Hershey Chocolate USA.

Assignment: Agency of record - special markets.

Overview: A 10 year assignment to develop growth in a market segment that had become mature and stagnant.

Conducted research that changed perceptions of how the market operated and the clients positioning with customers.

Developed and implemented product, packaging, trade and consumer programs resulting in double digit annual growth that tripled sales and maintained profits.

MCG produced all creative, marketing and advertising.