Hershey Chocolate USA.
Agency of record - special markets.
A 10 year assignment to develop growth in a market segment that
had become mature and stagnant.
Conducted research that changed perceptions
of how the market operated and the clients positioning with customers.
Developed and implemented product, packaging,
trade and consumer programs resulting in double digit annual growth
that tripled sales and maintained profits.
MCG produced all creative, marketing and advertising.
short-list of our clients:
Devil Anse Beer
Hershey Chocolate USA
Salty snack food company
Communications equipment manufacturer